Whether you have an online business, a website, or a social media platform, you want to make yourself visible to the people who align with your mission. But garnering engagement and visibility requires more tact and skill than you might have known. It’s all about how you post. Here are some simple tips for boosting social media engagement.
Personalize
If you’re focused on boosting your presence on social media platforms such as Twitter or Instagram, you may have to switch up your approach based on what platform you use. For example, don’t waste time writing a well-thought-out post for Instagram; it won’t receive proper engagement, as Instagram is primarily an app for well-curated photos and videos. Either way, you must ensure the content you post is relevant to the theme you project on the platforms you use. Sharp divergences in content will push users away. What’s more, your content must be not only relevant but also engaging.
Optimize for SEO
If you have a business, you need a website and social media platforms; these are the avenues through which you will gain notice in your field. But how does that work? Through search engine optimization, or SEO. This ensures that you become an authority in your field, resulting in a boost in visibility. Your company will begin to show up at the top of search engine rankings.
You might be wondering about the ins and outs of making this work. Well, it involves a lot of moving parts, including data analytics, writing, and graphic design. This might seem overwhelming because it is, and more often than not, businesses hire SEO firms to assist them with the many aspects that go into enhancing their e-commerce performance. If you find yourself interested in SEO, make sure you choose a firm that will truly help you and that understands your mission.
Advertise
A very common yet simple tip for boosting social media engagement is to advertise. If you’re serious about increasing engagement on various platforms to boost your business, advertising is the simplest and most popular way to go. Through advertising, you’ll increase followers across platforms, bring in business, and expand your visibility.
Engage Your Audience
Audiences feel much more connected to businesses with faces behind the names, so you should take the time to engage with your followers. There are many ways to do this: for instance, you can ask questions about their likes and dislikes, which helps them feel more of a personal connection to you. Moreover, this gives you an excellent opportunity to receive feedback from your followers on various aspects of your business, such as products and preferences. Make sure to attract your audience’s attention as much as possible by liking their comments, responding promptly, and showing that you’re using the feedback you receive.
Post Different Content
Your followers don’t want to feel as though the business they’re following posts only about its new products and current sales. Take the effort to repost relevant content that you know your audience will like—and do so consistently. When you do this, your customers will view you as a legitimate source of content that interests them, and they’re more likely to continue following you.
