When it comes to advertising, most businesses focus on digital ads these days. But, digital ads can be expensive and not effective when attempting to reach a specific audience. That’s where radio ads come in.
Radio ads are known for being affordable, quick to produce, and effective at reaching a target audience. If you’re trying to boost your local customer base, radio ads shouldn’t be overlooked.
Keep reading to discover simple steps for how to write a radio ad.
Decide on a Specific Message
Are you wondering what makes a good radio ad? Every good radio advertisement starts with a very specific message.
While a lot of ads focus on just getting your brand known, you want to also provide useful content to catch a listener’s attention. So, choose a message that is informative, can be expressed quickly, and is unique to your business.
Some examples of specific messages include announcing:
- Large sale or clearance event
- New location
- Your business accepting new customers
- A new service or product
- Loyalty program
Your message can be big or small, just make sure you have a specific thing in mind before starting to write out your ad.
Tailor Your Message for Your Target Audience
Radio advertising is great because it allows you to advertise locally and reach a lot of people at once.
But, before you choose which radio stations to advertise with, you first need to know your target audience.
For example, if you are a tech company targeting the younger generations, you may want to advertise on a top hits station. Or, if you’re a seasonal store, you may want to advertise on a station that plays holiday music.
If you aren’t sure who your target audience is or how to best reach them, consider seeking professional help. Production companies, like Killerspots.com production company, create radio ads for a wide variety of clients. They’ll walk you through the steps and help you create the perfect advertisement.
End With a Call to Action
One of the most important steps of how to make a radio ad is to end with a call to action.
A call to action is when you invite your audience to take a certain step. Examples could be, “stop in to check out our sale prices”, “like us on Facebook”, or “call us now to set up a consultation”.
When people are given specific directions, they’re much more likely to take action. Make the call to action simple so that listeners can act on it immediately without much effort.
Now You Know How to Write a Radio Ad
After reading this article, you now know the basics of how to write a radio ad.
To start, decide on a specific message you want to share, such as a great sale or new business location. Then, figure out who your target audience is and research which advertising tactics will work best. Finally, every good advertisement should end with a clear and simple call to action.
Interested in learning more ways to attract new customers besides radio commercials? Be sure to bookmark this site and check back often for more great content.
