What Is a PPC Campaign? Everything You Need to Know

What is a PPC campaign? Find out everything you need to know along with expert tips on how to create a successful campaign strategy.

American retailers generate 85.3 percent of their website clicks from Google ads. This lucrative ROI isn’t surprising, considering that Google search engine processes a staggering 6.9 billion searches every day. Businesses that embraced Pay per Click (PPC) campaigns from the onset have made massive gains in their digital marketing campaigns to date.

Is your business considering investing more in e-commerce retail ads but you have no clue how to go about the process? You aren’t alone. Most enterprises are still in the dark when it comes to their understanding of what is a PPC campaign.

Shopping ads are now a powerful sales spigot for Google. In return, e-commerce businesses are reaping as much as $1 for every $2 they spend on their Pay per Click campaign. In this article, we shall shed more light on Pay per Click Campaigns and how you can create a winning PPC strategy for your business.

What Is a PPC Campaign?

Whether you’re new to digital marketing or have a clue about Google Ads, PPC’s concept can be a little confusing. Let’s start with what is a PPC campaign. PPC in digital marketing stands for Pay per Click.

A PPC strategy is a form of internet marketing model where the advertisers pay a fee each time an online shopper clicks on their ad. The model is one of the evolving ways of buying visits to your website. Most modern e-commerce businesses prefer this option to the more complicated attempts to earn visits through organic search.

How Do PPC Campaigns Work?

Contrary to what most business owners assume, the concept behind PPC is relatively straightforward. It’s easy to narrow down the model to two main categories: Google Ads and social media advertising. For most businesses, these are the two main mediums where PPC campaigns have paid dividends.

Google PPC Ads

American retailers currently spend close to 76.4 percent of their digital search ad budgets on Google shopping ads.

The high spending on Google PPC ads confirms the confidence businesses have when it comes to digital marketing through this giant search engine. With Google PPC ads, you only need to pay Google as much as you can to ensure that the search engine lists your ads at the top and the right of all their top-rated organic search listings.

What Google does is more of an auction-based approach to digital marketing. This means that the highest bidder in a given category has an automatic top spot when ranking. When a user clicks on your ad, you pay the Cost per Click (CPC) from your budget.

The Pay per Click model further falls into four categories. Search Ads and Local search Ads are the most common. You may also utilize Display Ads and remarketing strategies to enhance your PPC strategies.

Social Media PPC Ads

A few years ago, Google Ads were the only available options for PPC campaigns. Did you know that Twitter’s fastest-growing demographics are users 55-64 years old? Such statistics are an ever-present reminder of the traction made to date by social media platforms in the expansion of their reach.

Have you been wondering what is a PPC campaign? The use of social media platforms offers unmatched audience refinement for all your search engine marketing processes. With platforms such as Facebook having as many as 1.55 billion monthly active users, your ads will fetch back more than the initial investment.

The difference between Google PPC Ads and social media PPC is the platform. If you want to achieve the desired ROI on social media platforms such as Facebook and Twitter, you need to focus on targeted audiences. You can then apply for the advertising space on these platforms where you pay a specific charge each time someone clicks on the ad.

Social media PPC considers aspects such as demographics, interests, location, and gender when pushing your digital ads. This is more so due to the willingness of social media users to offer additional personal information. The social media platforms use such data to tailor your ads according to customer preferences and other buying trends.

How to Create a Successful PPC Campaign Strategy

Now that your question on “what is a PPC campaign” is out of the way, it’s time to build a successful PPC strategy.

Define Your Goals

It’s essential to have a clear goal for your PPC campaign. Some of the most common goals include increasing the site traffic or generating more leads.

Your plan could also be to drive sales or to raise brand awareness. Our PPC services guide can help you determine your specific goals and the best platforms to achieve the goals.

Determine the Audience

The key to AdWords in your PPC campaigns is to identify your targets. Without the right audience, it might be next to impossible to maximize your digital marketing drive. To run a successful PPC campaign, you need to understand the search intent keywords and ensure that you link back to the right audiences.

Our PPC services guide will be useful in determining your audience and the right keywords for targeting.

Optimize Your Landing Page

There’s no point in having a PPC campaign if you fail on your landing page optimization process. The link between audience targeting and landing page optimization is the ability to convert.

Ensure that your landing page is set in a way that makes it easy to utilize keywords while maintaining high-quality scores.

It’s Time to Pursue Your PPC Campaign

The modern shopper will likely hit the search button on Google for a product or service before actually buying the item. It would help if you focused on achieving higher conversion rates through effective digital marketing strategies. Pay per Click campaign is emerging as the most useful tool in winning your digital marketing strategy.

Most people wonder, “What is a PPC campaign?” This method of advertising allows you to reach billions of online customers without incurring the costs associated with traditional advertising. This guide can help you lay the all-important foundation on successful PPC campaign management for your business.

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